Powered
By Insights

Laboratory of Data Science
and Artificial Intelligence

Powered By Insights transforms Data into Value

TRANSFORM ONLINE BIG DATA INTO A STRATEGIC ASSET

Improve customer retention by churn prediction

Recommend more relevant products and increase your profits

Leverage machine learning techniques and save man-days

UTILIZE YOUR TEXT DATA

Transform unstructured text into something meaningful

Identify the key elements in the messages

Understand the mood of your customers

GET VALUE FROM SENSOR DATA AND IoT

Automate your product

Optimize your resources

Detect failures before they happen

Make your data-driven online service more efficient

So you have an online business and a ton of data. Great! We will help you create a data strategy!

Using online data created by your customers, we can engineer new features which interpret the behavior of your customers. Better understanding your customers’ needs will help you improve your business decisions. You will know your customers better than they know themselves.

We can develop analytical and machine learning algorithms which predict your customers’ behavior and preferences. You can save costs by automating marketing and pricing!

Get important insights from human-written text

So you are trying to deal with a lot of text data. Congratulations! Let's utilize your text data potential!

Using natural language processing techniques, we can turn messy text into meaningful structures. We will help you get insights from e-mails, social media or any other customer feedback. We can develop tools which will help you understand and classify your customers based on the text they write.

We will help you improve product search service for your customers. We can develop a system which will transform description of your products into clever tags and key words and make your customers’ experience better!

Leverage autonomous systems

So you are playing with robots and other stuff which use sensors to determine their next actions. Cool! Let's do rapid prototyping!

With robotic simulators and mathematical modeling, we can engineer new smart solutions which will help you leverage IoT and make your business more autonomous and efficient. We will help you create an alarm system which will detect unusual states and prevent failures.

We can develop predictive algorithms for your products using data generated by human-device interaction. We will help your devices learn the patterns and make your customers happy!

HOW IT WORKS?

Powered by Insights will help you with the business analysis, engineering and research and prototype Data Science and Artificial Intelligence solutions

Analytics

The first thing to do is get insights from data and discover externalities which may affect the business case, e.g. weather or social media influencers.

We will examine the availability and format of the data and create an ontology of the business problem. This will help us create a precise plan for leveraging Data Science and Artificial Intelligence.

We will help you describe your processes and create a metric so that you can transfer abstract business goals into precise states and variables defined by data. You will be able to measure the progress and calculate ROI.

If you can't measure it, you can't improve it.

Infrastructure

Data-driven technologies are demanding in terms of memory and computing power. We will help you get your infrastructure ready.

After that, we will design ETL pipelines which turn raw data into features that are usable in predictive and machine learning algorithms.

We will help you with all "data wrangling" tasks. Correct preprocessing and normalization of the data is crucial in any Data Science or Artificial Intelligence project; garbage in, garbage out.

You will be able to unleash the potential of your data.

Prototyping

This is where the real fun begins! The essential task in each case is to engineer features which yield information that is correlated with abstract business problems.

Then we will explore several mathematical models to find out which one is the best at addressing your business case.

After that we will use our state-of-the-art machine learning framework to tune the hyperparameters of the model so that it automatically learns and adapts to changing conditions.

You will be able to save time and money and bring additional value to your customers.

CASE STUDIES

Improving marketing strategy and customer retention using streaming Big Data

Showmax is an internet TV service (subscription video on demand). Showmax focuses on local content and partnerships with local telcos to beat companies like Netflix and Amazon Video.
A quickly growing business that needs a perfect understanding of its customers to deliver an experience better than its competitors. We helped to achieve that during cooperation lasting more than a one year.

The first thing to do was to adjust data streaming pipelines so that we could create visualizations, analytics dashboards and begin feature engineering to describe and explain customers’ behavior.
After that we analyzed online data and developed a machine learning model for churn prediction which can be used to improve marketing strategy and customer retention.
During the process, we also created a natural language processing tool and ontology, which is capable of turning video tags into new clusters and features which can be used for automation of customer profiling, saving man-days each month.

Turning data from contracts into a strategic asset

Legito is a legal-tech platform for customized contracts and legal templates. Legito collaborates with law firms and entrepreneurs to reduce costs connected to repetitive work in legal procedures.

We provided consulting services regarding data strategy and infrastructure changes which will maximize utilization of the contract data.
After that we developed an analytics modul for the Legito platform which extracts, transforms and vizualize data from contracts so that it is possible to get important insights about clients and improve strategic decisions.

STRATEGIC PARTNERSHIPS

Powered by Insights is a growing B2B network of freelancers and SMEs focusing on the application of artificial intelligence and data science techniques. We combine the experience of senior domain experts with an agile startup-like approach to deliver first-class tailored solutions for e-commerce, online platforms, IoT devices and other fields which are dealing with a large amount of data. Do you want to know more? Reach out to set up a meeting!

Ondrej Kopicka

Ondrej Kopicka, Founder & CEO

Ondrej is focusing on the artificial intelligence for more than a five years. He utilizes the knowledge and experience he gained at Charles University in Prague and in the Honeywell Prague labs where he helped with the development of innovations and patented technologies. He helps businesses leverage big data using artificial intelligence methods. At Powered by Insights he specializes in data from online platforms and IoT devices.

Abradatas

Abradatas

Abradatas is a young Czech company led by Jakub Dostal. They focus on applying mathematics and data science in a large variety of industries. Jakub has a background in Bayesian statistics and mathematical modeling, which he has used to help the company Solar Global Energy with their intra-day trading on energy markets.

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